In Feburary 2016 08,
Create a unique HTML page for each article you wish to include in your newsletter. HTML, which stands for 'Hypertext Markup Language,' allows you to construct webpages and emails using a library of HTML commands. Use an HTML editor, such as FirstPage or Adobe Dreamweaver, for help creating HTML files. Code your HTML from scratch using a simple text editor like NotePad or WordPad, if possible. To 'code' an HTML page means to use Hypertext Markup Language to arrange the text and graphics in the manner in which you want them to appear on your page. Type or paste the text of your newsletter article, including the paragraph tags, font styles and other HTML code, into the HTML file you created using your HTML or text editor. Put a story title and the author's name for each item in the newsletter on a separate HTML page of the newsletter.
Upload the HTML web pages you created for your newsletter articles to your web server---this 'hosts' the files on your website. If you have a simple and easily accessible content management system, use it copy and paste the HTML you created. For example, third-party systems like Liferay and SiteRefresh allow users to log into a web application, create or update webpages and instantly push the updated content to their websites. Otherwise, upload your HTML files directly to your web server using File Transfer Protocol (FTP) access or whatever other means you use to add files to your website. Make note of the URL, including the 'http,' where you stored your files.
Create an HTML page for your email newsletter itself. Include a table of contents, brief descriptions of each article and links to read more. Associate the links in your email newsletter with the URLs for the articles you hosted on your web server. To create a link, type this HTML code into your email and update it to include your URL and link name:your link nameComply with the requirements of the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act by including your mailing address and an opt-out link in your email newsletter. The Federal Trade Commission created the CAN-SPAM Act in 2003 to combat consumer spam, so all email senders must comply with its requirements as a matter of federal law.
Combine your HTML email newsletter with a plain-text version of the same message and send it in MIME format to your subscribers. MIME stands for Multipurpose Internet Mail Extensions (MIME). Email marketers should send messages in MIME format because not all subscribers can receive HTML emails, and some spam blockers award higher spam scores to HTML messages that do not include a plain-text version.Use a third-party service to bundle and send the HTML and text versions of your newsletter to subscribers, or consult your web developer for assistance creating a script on your web server to send MIME messages. A script is a program that performs an intended action; in this case, the script would send your HTML and text messages to your list of subscribers. Test your message before you send it to your subscribers to ensure that the links to your hosted articles function properly.
In Feburary 2016 08,
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