In Feburary 2016 28,
Determine the type of goody bag products you are going to sell. Try to specialize within the niche. For instance, you can sell eco-friendly goody bags made from all-natural materials or hand-made gifts and treats. You can specialize in food items, or international gift items. Keep your product line simple and categorize your products according to price.
Analyze domain name options. Think of a domain name that reflects your product. Avoid using your business registered name but instead use a fictitious or DBA (Doing Business As) name that reflects the goody bag product. Remember the domain name is the name that will be remembered by customers, and it is easier to remember a name that is associated with goody bags.
Locate a webhosting service. Most of the websites that sell domain names also sell web hosting packages. As this is an e-commerce site use a webhosting space that is midsized. Pay on a monthly or yearly basis. Most web hosting companies charge between $5 to $10 a month.
Look through different website templates and e-store templates websites like Website Templates, Stylish Template or Steve's Templates to find one that may be appropriate for your new online goody bag business. Be sure the template has shopping card options. Write the descriptions and content for the goody bag website. Hire a freelance web designer to help you load the website you chose to your domain name.
Promote the website. Create a Facebook and Twitter account and add members and fans. Tweet about your goody bag service and explain why these make nice gifts for friends or business associates. Write articles about your product explaining the benefits and the types of gifts that can be chosen to be a part of the goody bag. Post the information on your website or blog. Create listings on auction websites like eBay Etsy. Place a link to your website in your listing. Place advertisements on bulletin boards like Craigslist or the Bulletin Board. Add your website address to business cards, and letterhead. Leave your business card on restaurant or store bulletin boards so people can find your website. Send out newsletters, and promotionals to customers who do buy from you.
Hire a search engine optimization specialist to help you list your website on a first page in the search engines. Think of search terms people might use to find a website like yours. Write these terms or keywords down and give them to the SEO specialist. Have him help you get a first page listing under those terms or other keywords like gifts, gift bags, goody bags, and others that refer to your particular niche. This way people will find your online goody bag business when looking for those terms.
In Feburary 2016 28,
Showing posts with label commerce. Show all posts
Showing posts with label commerce. Show all posts
Sunday, 28 February 2016
Wednesday, 17 February 2016
About Microsoft Web HostingIn Feburary 2016 17,
In Feburary 2016 17,
While Microsoft's web hosting is free, users are limited to a specific group of design templates. Images can be uploaded and text can be pasted into the template. Site owners log in through a secure website and access a control panel. The control panel includes the web design tools, site traffic reports and management functions for e-mail.
Features
Microsoft's web hosting comes with 500MB of server space, which is superior to most paid web services. There is an e-commerce add-on feature, which provides a shopping cart and secure site with 128-bit secure socket layering, or SSL. Domain hosting is also provided for $14.95 per year. Without a registered domain, customers are assigned a
.live.com address.
Email Accounts
With the web hosting comes access to 100 e-mail addresses for the company. These accounts include advertising on the webmail portal and in the footer of incoming mail messages to the mail client. Customers can pay $19.95 per year to remove the ads with the premium mail add-on. As part of the premium mail, users receive full e-mail, contacts and calendar synchronization with Microsoft Outlook. Since e-mail runs through Microsoft Live, virus protection and SPAM filtering services are included.
E-Commerce
The product's e-commerce capabilities feature a robust, database-driven architecture. With a capacity to catalog 10,000 items, business owners can manage product descriptions, set up sales tax tables, shipping and handling programs and inventory. The e-commerce tools also feature eBay integration, permitting business owners to offer products on their own store and on the online auction site.
Document Manager
One feature of the web hosting product is a document manager. This allows central storage of critical documents and manages versions so that the most up-to-date file is available to employees. While the document manager is primarily an internal tool, it has a feature to password protect and release files online. This would allow potential customers to pick up sales proposals or upload files in return.
In Feburary 2016 17,
While Microsoft's web hosting is free, users are limited to a specific group of design templates. Images can be uploaded and text can be pasted into the template. Site owners log in through a secure website and access a control panel. The control panel includes the web design tools, site traffic reports and management functions for e-mail.
Features
Microsoft's web hosting comes with 500MB of server space, which is superior to most paid web services. There is an e-commerce add-on feature, which provides a shopping cart and secure site with 128-bit secure socket layering, or SSL. Domain hosting is also provided for $14.95 per year. Without a registered domain, customers are assigned a
.live.com address.
Email Accounts
With the web hosting comes access to 100 e-mail addresses for the company. These accounts include advertising on the webmail portal and in the footer of incoming mail messages to the mail client. Customers can pay $19.95 per year to remove the ads with the premium mail add-on. As part of the premium mail, users receive full e-mail, contacts and calendar synchronization with Microsoft Outlook. Since e-mail runs through Microsoft Live, virus protection and SPAM filtering services are included.
E-Commerce
The product's e-commerce capabilities feature a robust, database-driven architecture. With a capacity to catalog 10,000 items, business owners can manage product descriptions, set up sales tax tables, shipping and handling programs and inventory. The e-commerce tools also feature eBay integration, permitting business owners to offer products on their own store and on the online auction site.
Document Manager
One feature of the web hosting product is a document manager. This allows central storage of critical documents and manages versions so that the most up-to-date file is available to employees. While the document manager is primarily an internal tool, it has a feature to password protect and release files online. This would allow potential customers to pick up sales proposals or upload files in return.
In Feburary 2016 17,
Saturday, 13 February 2016
How to Create a Website to Sell ThingsIn Feburary 2016 13,
In Feburary 2016 13,
Take some time a really think about your audience. Who are they and why do they want to buy your product(s). Make a list of their demographics and psychographics, and create a benefit hierarchy which will show the most important reasons they buy to the least important. Are there different segments that have slightly difference characteristics or may behave differently? How do each of these individuals get information - where do they go to learn about products like yours? Are there other outlets (competitors) for these products? If so, what is your compelling competitive differentiator (why should they buy from you)?
What Do You Want Your Market to Do?
Of course, we want the audience to buy, but the buying process may not be instantaneous. Make it easy for them to find the information they want. Engage their interests and bring them to the logical conclusion: a purchase. And don't forget that many may be accessing your site from a mobile device. Increasingly this is BIG part of e-commerce and you must maximize the customer experience for the mobile buyer.
Building the Site
Your site must have a way to display your goods and a way to process the transaction. You might want to consult or use a professional web designer. If you want to do it yourself, please think about using a service such as Shopify, which provides easy templates for website construction, secure hosting, a merchant account, and all the back-end processing. They charge a fee, but they take all the worries away.
Market the Site
Get the word out, consistently and with urgency. Your message should be where your audience goes for information, such as social media. Integrate the message about your e-commerce site with all your other marketing. Keep your site interesting and fresh with new content, such as a blog. You may not be able to exactly measure the contribution of this content, but it adds credibility, builds your brand and provides other ways that people may find your site. If someone buys, say thank you and repromote your products and competitive differentiation. If someone is interested, but doesn't buy right away, develop a program to nurture them, perhaps through email.
Metrics and Measurement
We want to do more of the things that work and less of the things that don't work, and the only things that can be improved are the things we measure. So there are a few metrics that we want to pay attention to. The number of visitors is a starting point. People can't buy unless they come to the site. How many came and how many interacted or went to multiple pages? How many didn't interact (bounced) and what's your opinion why? Next, how many registered (perhaps for a newsletter), entered the shopping cart and how many bought? The conversions from visitor to registrant, visitor to shopping cart and visitor to purchase are key to success, you want to make them go up.
In Feburary 2016 13,
Take some time a really think about your audience. Who are they and why do they want to buy your product(s). Make a list of their demographics and psychographics, and create a benefit hierarchy which will show the most important reasons they buy to the least important. Are there different segments that have slightly difference characteristics or may behave differently? How do each of these individuals get information - where do they go to learn about products like yours? Are there other outlets (competitors) for these products? If so, what is your compelling competitive differentiator (why should they buy from you)?
What Do You Want Your Market to Do?
Of course, we want the audience to buy, but the buying process may not be instantaneous. Make it easy for them to find the information they want. Engage their interests and bring them to the logical conclusion: a purchase. And don't forget that many may be accessing your site from a mobile device. Increasingly this is BIG part of e-commerce and you must maximize the customer experience for the mobile buyer.
Building the Site
Your site must have a way to display your goods and a way to process the transaction. You might want to consult or use a professional web designer. If you want to do it yourself, please think about using a service such as Shopify, which provides easy templates for website construction, secure hosting, a merchant account, and all the back-end processing. They charge a fee, but they take all the worries away.
Market the Site
Get the word out, consistently and with urgency. Your message should be where your audience goes for information, such as social media. Integrate the message about your e-commerce site with all your other marketing. Keep your site interesting and fresh with new content, such as a blog. You may not be able to exactly measure the contribution of this content, but it adds credibility, builds your brand and provides other ways that people may find your site. If someone buys, say thank you and repromote your products and competitive differentiation. If someone is interested, but doesn't buy right away, develop a program to nurture them, perhaps through email.
Metrics and Measurement
We want to do more of the things that work and less of the things that don't work, and the only things that can be improved are the things we measure. So there are a few metrics that we want to pay attention to. The number of visitors is a starting point. People can't buy unless they come to the site. How many came and how many interacted or went to multiple pages? How many didn't interact (bounced) and what's your opinion why? Next, how many registered (perhaps for a newsletter), entered the shopping cart and how many bought? The conversions from visitor to registrant, visitor to shopping cart and visitor to purchase are key to success, you want to make them go up.
In Feburary 2016 13,
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